Who am I?

Personal Details

  • Name: Michael Jurik
  • City: New York (N.Y.)
  • Favorite Golf Coures: Bethpage Black
  • Hobbies: Playing Golf and Making my family laugh

Professional Profile

Customer-centric and passionate digital marketing professional, business developer, and successful Director. Generated $16M in two years by helping close revenue building opportunities that were profitable and fit strategic growth and earnings objectives in competitive markets. Accomplished in researching leading technology and managing for success.

Highly successful in both new go-to-market entry, and ongoing success in competitive markets on a global scale. Ready to help your organization succeed by exceeding KPI’s and cultivating new ideas in this dynamic digital marketing space. My goals are to solve business problems and drive innovation that ensures my solutions and services impacts revenue, holds their value and helps gain a proper market share.

Employing strategically sound online marketing initiatives and planning I discover ways to gain a competitive edge, increase brand awareness, grow customer base, understand the audience and scale a business in the most effective way.

My Professional Background

Work Experience

2019 May - Present

1800 Flowers

Director Online Marketing

1-800-FLOWERS.COM, is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s e-commerce business platform features an all-star family of brands, including 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®.

2018 June - 2019 May

iProspect

Director Performance Media Marketing

iProspect is Part of the Dentsu Aegis Network and is the world’s leading digital performance marketing agency. As Director of Display in the New York office, I focus on driving performance for our major retail clients and building a strong team that with a goal of success. Some of our key customers; Michael Kors, Estee Lauder, and Luxottica and many more are all leaders in their industry. The overall goal for our key clients is to increase their overall ROAS with in-store and online conversions. To accomplish this, we focus on studying and learning who their current customers are and changes in the customer journey so we can develop an audience first approach.

2013 October - 2018 May

DAC Group

Director Digital Media / Strategy

DAC Group is one of the largest global independent Digital Marketing Agencies in North America. My ability to manage a global team, research and leverage today’s technology substantially helped our customer generate incremental revenue. Initially hired as a Senior Marketing Analyst I was promoted to Director shortly afterward. Some of our key customers; State Farm, Ashley Furniture, J&J, Simons, Vera Bradley, and many more. My team’s overall efforts helped these companies increase their ROAS (Return on Ad Spend) by an average of 25% YoY

2012 November - 2013 October

Loewy Interactive Agency

Senior Marketing Strategist

Loewy is a full-service interactive agency specializing in online strategy, design, technology and integrated marketing. I supplied new online identities, masterminded the evolution of existing ones, brought products to life and built their online presence through means of online marketing by establishing the Online Marketing department at which offered SEO, SEM, Social, and marketing automation.

2008 July - 2011 December

Yodle

Marketing Performance Analyst

Yodle provides local businesses with a simple and affordable way to promote their services and generate new leads using internet marketing. My main focus was the improvement of several underperforming SEM campaigns (On a Local & Global platform) resulting in higher conversions. Mentored 4 analysts/consultants daily on strategic business planning, technology, and how to increase customer satisfaction.

My Education

Education

2001 - 2006

Molloy College

Graphic Design and Web Development

Along with studying the fascinating world of graphic design and web development, I was also a collegiate athlete and played baseball at Molloy College. During my time at Molloy College, I started a freelance business building local business’s websites and online marketing campaigns.

References

  • Adam Picker

    General Manager

    I’ve been extremely fortunate to have Michael as a teammate for the past couple years. Michael is one of those guys you know you can trust to deliver top-tier work that dazzles beyond expectation, and he does it in time-restricted and high-pressure scenarios. Michael is a bona fide digital strategy; his knowledge of the online marketing landscape benefits everyone he comes in contact with. I’ve learned more from Michael about digital marketing, strategy, tools, and tactics than anyone else. Michael brings agility and outside-the-box thought leadership to team functions, but also rolls up his sleeves and “gets it done” every time he’s counted on. Words can hardly express the value he’s brought to me and to DAC Group.

  • Maria Koterska

    SEM Coordinator

    I had the privilege of working with Micheal Jurik on some of DAC’s bigger initiatives. Since becoming Director, Michael was able to turn the Display program around in a short amount of time and the level of work done within the program continued to exceed goals. Micheal always made sure to keep his team members supported and led managing the practice in such a way that any company would be lucky to have him. He is an asset in terms of providing consistent, valuable work. I recommend him to any organization.

  • Lynn Duffy

    Sr. Manager Data & Insights

    I had the pleasure of working alongside Mike for a number of years. Mike was always there with a smile and laugh when things got super busy and we were ‘in the thick of it’ on projects. I always appreciated the levity and diligence that Mike brought to a fast-paced work environment and would gladly recommend him.

What I am good at

Skills & Knowledge

Software

Strategy and Planning100%
SEO 100%
SEM100%
Display Media 100%
Social Media 100%

Certifications

Adwords Certified

This certification covers SEM, YouTube, GDN, and Google Analytics

Facebook Blue Print Certified

This certification covers all Facebook and Instagram advertising platforms.

Double Click (DCM) Certified

This certification covers the DCM platform

EXPERIENCE & KNOWLEDGE

Coding
Skliis
Graphic Design
Experience
Online Marketing
Experience
  • Google Analythics & SEO
  • Instal and Configure
  • E-commerce Platform
  • SEM
  • Web Usability
  • A/B Testing
  • Display Media
  • Video Advertising
  • Microsoft Suite
  • Audience Segmentation
  • Analytics and Attribution Modeling
  • Photoshop

Hobbies & Interests

  • Sports

    Sports

    Sports have always been a major part of my life. I really enjoy watching and playing sports with my friends and family. On the weekends you can find me on a golf course trying to lower my score every time I play.

  • Drawing

    Drawing

    Illustration and drawing is a great way to relax and meditate. From time to time I enjoy puling out some paper and a pen and illustrating some characters my daughter comes up with.

  • Marketing

    Marketing

    Since I discovered digital marketing I have always been fascinated by understanding how to market new products and watch them grow

  • Movies

    Movies

    Watching and talking about movies is always a great escape from reality. I enjoy all types of movies but I gravitate to action and comedy movies the most.

  • Travel

    Travel

    I really enjoy going on adventures and seeing the world.

  • Cooking

    Cooking

    As a kid if I was not playing sports, you would then find me in the kitchen trying to cook a new Italian dish or fancy pastry. Cooking has grown more into a passion then a hobby.

My best work

Portfolio

  • + >

    Xerox

    Xerox

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1800 Flowers

General Description

1-800-FLOWERS.COM is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s e-commerce business platform features an all-star family of brands, including 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®.

TaxSlayer

General Description

TaxSlayer is the easiest free online Tax Software where an individual can prepare and E-file there Federal and State Income Taxes online for free! TaxSLayer's major competitors would be H&R Block, TaxAct, TurboTax, and Credit Karma. The core objective was to enhance TaxSlayer's online visibility and increase active users year over year.

Janssen

General Description

Janssen is a leading pharmaceutical company that is part of the Johnson and Johnson family. The main objective for Janssen was to build brand awareness on different drugs to very specific professionals. The challenge was making sure the right display ad was being shown to the right person at the right time.

Ashley Home Furniture

General Description

 

Ashley HomeStore is an American furniture store chain that sells Ashley Furniture products. The main objective for Ashley is to drive in-store foot traffic and measure the true impact on online to offline ROI. Through online advertising, such as display ads and online video we were able to measure how many customers we drove to the store and made a transaction.

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John Smith, General Manager Company Name

Rogers

General Description

 

Rogers Communications Inc. is a Canadian communications and media company. It operates particularly in the field of wireless communications, cable television, telephone, and Internet connectivity. The main focus for Rogers is to build their small business and corporate lines of business. With the use of SEM and Display advertising, we strive to target business owners of all sizes and encourage them to switch from their current plans over to Rogers.

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John Smith, General Manager Company Name

Xerox

General Description

 

Xerox is an American global corporation that sells print and digital document solutions, and document technology products in more than 160 countries. The main focus for Xerox was to help build their local presence with SEO tactics and localized SEM strategies. The main KPI we focus on is conversions and appointments.

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John Smith, General Manager Company Name

Contact

    Find Me on Social Channels